Qualified pipeline on autopilot - engineered, not hacked.
We build outbound + pipeline systems for B2B teams ($1M-$20M ARR, 3-15 reps) so reps spend time selling - not wrestling tools.
- 6-10 weeks to deploy
- Works best with PMF + an active sales team
- Not a lead gen agency
This is not lead gen. It is pipeline engineering.
- We engineer systems. Your team sells.
- No templates. No spray-and-pray. No "SDR agency" playbook.
- Tools change. Architecture does not.
When this works best
- You have PMF and a real sales motion
- Your pipeline is inconsistent or fragile
- Your reps lose time to ops/manual work
- You want repeatable growth, not spikes
When this is not right
- No PMF yet
- You only want more leads
- You cannot execute internally (no owner)
- You are looking for a cheap tool setup
The Pipeline System (the architecture we build)
Pipeline Systems Audit (48h)
A structured diagnosis of what is breaking your pipeline system, with a prioritized fix plan.
- •System score (0-100) across the pipeline stack
- •10 quick wins (72h)
- •3 strategic bets (30-60d)
- •6-10 week execution roadmap
Questions, answered
Is this just outbound setup?
No. Outbound is one layer. We build the full pipeline system: ICP, data, messaging, orchestration, routing, and the learning loop.
How do you personalize at scale without spam?
We constrain targeting, structure the data, and define clear personalization rules. That keeps relevance high and volume controlled.
What results can we reasonably expect?
We look for early signal in 3-6 weeks, then compounding improvements over 6-10 weeks. We'll define the metrics with you in the audit.
How long until we see signal?
Most teams see leading indicators (reply rate, booked meetings, routing quality) within the first month after build starts.
What do you need from our team?
One accountable owner, access to current messaging and data, and fast feedback on ICP and positioning.
Who is not a fit?
Teams without PMF, teams only seeking more leads, or teams without internal ownership to run the system.
Do you work with our existing process/tools?
Yes. We design around your current stack when it's viable, and only replace what blocks system performance.
How do you ensure quality + deliverability?
We set routing rules, volume controls, and QA checks. We track deliverability and adjust sequencing based on feedback.